Almost 80% of location-based service users are male. Close to 70% of them are between the ages of 19 and 35, and 70% have college degrees or higher. Forrester also found these location-app users to be influential (the report finds they’re 38% more likely to say friends and family ask their opinions before a purchase) and they are especially receptive to mobile coupons and offers. This set is up to 20% more likely to consult their phones before a purchase, and are far more likely to research products and services and read customer reviews.
— So young, educated, influential males with (presumably) way more disposable income than most consumers are owning a new technology and Forrester isn’t sure that it’s a good field to play on? So wrong. (via sarahkunst)
Say it ain’t so Eddie!
1stBank: Tire your kids | Creative Criminals
We do remember the “We care about small businesses” campaign made for 1st Bank. This time they used the same medium with a different message. This ad will tire out children if they put their hands on the rotating billboard. This comes in handy for the parents who take their children with them on the airplane. 1st Bank is there to help.
A Video Guide to Getting Drunk the Mad Men Way
Passive Aggressive Typography Nerd of the Day: Font Choice is a Pretty Big Deal at the Random Word Capitalization Company.
Spain goalkeeper Iker Casillas, right, and Spain’s Sergio Ramos, second from right, hold up the World Cup trophy as they celebrate with fellow team members during the World Cup final soccer match between the Netherlands and Spain at Soccer City in Johannesburg, South Africa, Sunday, July 11, 2010. (AP Photo/Martin Meissner)
Apple’s latest product innovation.
It’s a funny thing about life; if you refuse to accept anything but the best, you very often get it.
— W. Somerset Maugham
